When you’re trying to grow a small business, sometimes the marketing budget that goes with it is also small. That doesn’t mean you should give up on the idea of implementing an effective marketing campaign. No way! Sometimes the best marketing ideas are simplest and inexpensive solutions. Marketing doesn’t always have to be an expensive undertaking when you throw in a little creativity. Here are a few techniques to get you started.
Pros of social media: it’s easy and free. Doesn’t get much better than that. Marketing is no longer a one-way street. Social media is a great way to start a conversation with your clients and keep them up to date in new developments in your company and become a brand they trust. Facebook, Twitter, Pinterest, Google +, and even Instagram can help drive traffic to your website if used correctly.
A seriously underused marketing avenue is LinkedIn. Don’t limit LinkedIn to just creating a profile and linking with professional associates. LinkedIn launched long-form posts, which function like blog posts. Oftentimes, because of the platform, the long-form posts might see more traffic than the same content posted to your own blog. LinkedIn can be a great place to share content, promote your company, and make friends and potential clients.
Offer existing clients a perk to refer their friends to your company. This tactic doesn’t have to cost you any upfront money. You could offer a free perk, service, or product for referring new customers.
You don’t want to look to join with a direct competitor, but find a company in a related industry to join forces with for a joint project. Whether your project is offline and local, or designed to be a viral online campaign, by choosing a company in a related industry, you’ll be increasing your marketing field and introducing your company to a new niche audience.
Consider redesigning your business cards to be engaging, impactful, and memorable, and then commit to always having a few with you. You never know when you might bump into someone that might need your service.
Another good way to get your company’s name out there is to sponsor a non-profit organization. While a sponsorship usually equates to money, an in-kind sponsorship is the donation of time or services. It can help expand your company’s reach and connect with more potential customers.